BLOG

Event Strategy
Event Strategy Archives - DoubleDutch

3 Tips to Pull Off the Perfect Conversion Event

By |September 26th, 2017|Event Strategy|0 Comments

It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It's The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. These events are exciting and important. But [...]

Learn From My Mistakes: 5 Event Planners Share Their Biggest Event Flop Ever

By |September 18th, 2017|Event Strategy|0 Comments

When's the last time you made a mistake while planning or throwing an event? It probably didn't feel very good, but mistakes often have a silver lining. Why? Because it is usually from these failures that you learn some of the most valuable and important lessons of your career. Of course, we can't just go [...]

Connect Your Events to Strategic Business Goals: Lessons From the ‘World’s Greatest Event Marketer’

By |August 31st, 2017|Event Strategy|0 Comments

Last month, I released my eBook ("Meet Charlie: The World's Greatest Event Marketer") about my decade-long journey from inexperienced event coordinator to a seasoned, data-driven event marketer. I wrote it as a resource for event marketing professionals eager to produce more strategic events that create measurable impact on their companies (and, as a result, give [...]

Avoid the Dreaded ‘Manel’: It’s Time to Diversify Your Speaker Panel

By |August 23rd, 2017|Event Strategy|0 Comments

This may sound familiar: You're at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it's not a panel at all, [...]

Meet Charlie, Event Marketer Extraordinaire

By |July 27th, 2017|Event Strategy, Live Engagement Marketing|0 Comments

Events have been my life for more than 10 years. I've planned and executed hundreds of them around the world, while successfully moving up the ladder from event coordinator to strategic event marketer. I have traveled extensively, met fascinating people, learned a lot — and the work is more rewarding than ever. My secret? In [...]

Ask the Experts: A Speechwriter’s Guide to the Perfect Keynote

By |July 13th, 2017|Event Strategy|0 Comments

Attendees at your industry conferences and company meetings have high expectations for a keynote address. It's more than just another presentation, it's the cornerstone of the entire event. And, if it's your CEO giving the keynote, the stakes are even higher. Your attendees look to the keynote to energize and inspire. But how do you [...]

The Venue Series: New York City

By |July 6th, 2017|Event Experience, Event Strategy|0 Comments

This is the second post of our new "Venue Series," where we share our favorite event venues in cities across the U.S. and why we love them. The sheer number of event venues in Manhattan is mind-boggling. When you expand that to Brooklyn, your head just might explode trying to find a perfect spot for [...]

5 Easy Steps to Make Your Events More Accessible

By |June 22nd, 2017|Event Experience, Event Strategy|0 Comments

We often like to stress the importance of choosing a unique venue for your events, but the more your stray from the traditional hotel-type venue the more you need to think about accessibility. Hotels are often already set-up to accommodate people with accessibility needs, but other venues may not be. On top of that, there [...]

The Venue Series: San Francisco

By |June 8th, 2017|Event Experience, Event Strategy|0 Comments

  Your event venue is one of the most defining aspects of your event. It sets the mood, starts the conversation and gets people excited for the day ahead. So finding one that you and your attendees absolutely love is critical. That's why we are kicking off The Venue Series, where we share our favorite [...]

5 Reasons Your Head of Demand Gen Should Use Event Data

By |June 1st, 2017|Data & Insights, Event Strategy|0 Comments

One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that [...]