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Miscellaneous Archives - DoubleDutch

Why We Bought Eventgrid

By |September 28th, 2017|Company & Product, Miscellaneous|0 Comments

It’s no secret that event registration and event apps go together.   Just about every event that DoubleDutch has powered over the last six years has had some sort of registration system behind it - over the years we’ve integrated with over 100 unique systems that perform critical pre-event functions like event registration and event [...]

3 Event Strategies B2B Can Learn from Consumer Brands

By |August 17th, 2017|Event Experience, Miscellaneous|0 Comments

  A Red-Bull Flugtag event is very different than an SAP user conference. A Michael Kors fashion show is very different than a Salesforce roadshow. While all of these companies are trying to bring customers and prospects closer to their brand, the way B2B and B2C companies approach their marketing and events strategy is quite different. And [...]

Three Post-Event Metrics Execs Actually Care About

For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn't precisely back up those beliefs with solid data. Not so any longer. Having a strong feeling about a marketing spend doesn't [...]

Are you the next #EventProf of the Year Winner?

DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible, talented, innovative #EventProfs in the event marketing space. Last year, myself along with our stealthy videographer, surprised all four of our nominees at their corporate [...]